Content Studio
Scroll-stopping photo & video, shot on-site in your dining room and kitchen. Reels that make people hungry.
Southern California · Social media studio
We make restaurants impossible to scroll past.
Sumhouse is the social studio behind some of SoCal's most-craved kitchens — from neighborhood favorites to chains opening their very first U.S. doors. We turn great food into a feed people can't put down, and a line out the door.
Trusted by 11 restaurant brands across Southern California
The kitchens we make famous
Stacks·
Wallace Chicken·
Marisol Cantina·
Goldhour Coffee·
The Reef House·
Verde Taquería·
Crustline Bakery·
Pacific Catch Co.·
Olea & Ember·
Nori Bar·
Dune Coffee·
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Organic views generated
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Restaurant brands
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Avg. engagement lift
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Retained clients
What we do
One studio, the whole appetite for growth.
Strategy, content, and media under one roof — built specifically for the way people discover where to eat in 2026.
Social Management
Daily posting, community replies, trend-jacking and content calendars across Instagram, TikTok & more.
Paid Growth
Meta & TikTok ads engineered to fill tables — geo-targeted to the people within driving distance of a craving.
Brand & Strategy
Positioning, identity and voice that make a restaurant feel like a place — not just a menu.
Influencer & UGC
Creators who actually drive covers. We cast, brief and run partnerships that turn into reservations.
Launch Playbooks
New-location openings, done right. Pre-launch buzz, waitlists and grand-opening lines from day one.
Selected work
Kitchens we turned into destinations.
Launch
Wallace Chicken
China's cult fried-chicken brand chose Sumhouse to launch its very first U.S. locations — from zero American presence to a sold-out opening week.
Sold outopening week
40k+launch followers
Scale
Stacks
An emerging SoCal chain that needed one voice across many locations. We built the system that scaled the brand without losing the local feel.
3.4×engagement lift
+312%reservations
Local
Marisol Cantina
A neighborhood favorite that deserved a citywide reputation. A content reset took a hidden gem to a two-week waitlist.
21.7kbest reel
2 wksreservation list
How we work
A recipe, not a guess.
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01
Taste
We dig into your food, your room and your regulars — then find the story that already makes people obsessed.
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02
Create
On-site shoots and a content engine that turns a single visit into weeks of scroll-stopping posts.
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03
Distribute
The right post, on the right platform, to the right hungry person nearby — organic and paid working together.
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04
Scale
We double down on what fills tables and build the playbook for your next location, and the one after that.
Let's make your restaurant the one everyone's posting about.
Tell us about your kitchen. We'll come back with a quick, honest take on the opportunity — no pitch deck required.
- Reply within one business day
- Built for restaurants only
- Based in Southern California